Blue wine arrives in southern France
SETE, France â" A glass of blue, sir? Itâs a question that may dismay purist winemakers in France, where wine is a way of life rather than simply a drink, but in the southern town of Sete consumers cannot get enough.
In the Mediterranean resortâs restaurants and beach bars, holidaymakers and local residents have drunk their way through the first 2,000-bottle consignment of the turquoise-colored chardonnay.
Now Rene Le Bail, the entrepreneur marketing the Spanish-made wine, has put in an order for up to 35,000 more bottles.
âIt reminds me of something, Iâm not sure which fruit but it makes me think of, I donât know, maybe sweets from my childhood,â said a diner who identified himself as Frederic.
âI love the color, itâs perfect for the summer. It brings happiness, joy, I really like it,â said Nora, a tourist from Singapore while drinking in a beachfront restaurant.
T he wine is filtered through a pulp of red grape skins which contain a natural pigment, anthocyanin and gives the wine its electric blue color.
Le Bail turned to a vineyard in Spainâs southern Almeria region to find a blue wine that he says boasts aromas of cherry, raspberry and passion fruit.
It is not the first blue wine to come out of Spain. In 2016, Spanish startup Gik developed a wine with a deep sapphire hue. But because of its âvin bleuâ label, it ran afoul of strict French labeling rules and suffered a short shelf-life in stores.
The entrepreneur has sidestepped the regulations with some clever naming, labeling the 12 euro bottles: âVindigo.â
âI think the bottles weâve ordered will go in two months. Everybody wants it,â Le Bail told Reuters.
Le Bail says he has been inundated with orders from across France, Belgium and Germany on the wineâs Facebook page and says demand for the wine stretches as far as Russia, the Caribbean and China.
âWeâve said no to all the big supermarkets. We want in France to sell the wine through small-scale wine merchants and grocers,â he said.
In a country where rosÃ© wine was for decades seen as a poor cousin to red and white before becoming fashionable in recent years, not everyone shares Le Bailâs conviction that blue wine is here to last.
âItâs a bit heavy in its aromas,â said Philippe Delran, a bespectacled wine merchant in Sete who raised his eyebrows in thinly-concealed displeasure on judging the wineâs bouquet. âIt needs more work.âSource: Google News France | Netizen 24 France